Proposal Critique

Lost Proposal Critique - Stop Making The Same Mistakes...

Bid-Winners performs detailed proposal critiques on past proposals. This valuable service quickly identifies errors and areas requiring improvement for future proposals. A proposal critique is one of the fastest ways for a bidder to improve their win-rates.

Flawed proposals often include a variety of errors:

• Incorrect presentation format - not matching the sequence of the RFP
• Poor writing practices - grammatical and word-conflict errors
• Too wordy - too much fluff making it difficult for the reader to quickly understand the proposed benefits
• Tough reading - large run-on blocks of text requiring multiple re-reads to understand the benefits. (keep in mind readers generally skim-read, they don't always drill down for more details)
• Incorrect focus -  too much content about how great the bidder is and not enough about the benefits the buyer will receive.

Clients receive a written critique explaining findings, both good and bad, with explicit recommendations and examples on how to improve the professionalism of the proposals.

Level One Proposal Critique analyses the proposal on:

• Appearance
• Formatting
• Writing styles
• Adherence to technical practices
• Consistency in presentation

Level Two Proposal Critique offers the added value of evaluating the proposal contents against the RFP requirements:

• Determining if the proposal correctly followed the instructions of the RFP, formatting, mandatory and rated requirements.
• Assessing the written comments to determine if they clearly and correctly answered RFP questions.
• Reviewing additional support materials such as charts, resumes, work-plans, material support sheets, policy guides, etc., to determine the impact supporting materials had on the main proposal.

Depending on the bidder's industry, and type of proposals being used, either a Level One or Level Two proposal critique will provide a quick and powerful way to help improve bidding win rates.

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